Kentucky Oaks 2017: What to wear to Kentucky’s ‘Ladies’ Day’

The Kentucky Oaks isn’t too far away so if you’re still wondering what to wear, the event’s dress code makes it super easy!

Racegoers attending the Kentucky Oaks on Friday 5 May 2017 are encouraged “to wear any color, as long as it is PINK“.

Easy peasy!

Why wear pink to the Kentucky Oaks though? 

Make a statement with a hot pink hat at this year's Kentucky Oaks

Our gorgeous client Rebecca rocking a pink SHOW PONY Millinery hat at the races

Churchill Downs, host of the Kentucky Oaks, wants attendees to rock out in their favourite pink bits – from hats, to sunnies, shoes, suits & dresses – in honour of the event’s official flower, the Stargazer Lily (as an aside, what a pretty name for a flower!), and in support of the racecourse’s partnership with Horses & Hope.

Horses & Hope’s basic mission is to increase breast cancer awareness, education, screening and treatment referral among Kentucky’s signature horse industry workers and their families, many of whom are uninsured and underserved.

Coming from a horse racing-mad family with two immediate members (one of us, plus Dad) not to mention the wider family group, as well as close friends, who have been diagnosed & treated for cancer… we think this is a fantastic cause & if we could get the time off making our hats, would be jumping on a plane, donning our hottest pink outfits & rocking out at this year’s Kentucky Oaks in support!

The race day also has a fashions in the field competition – the Longines Kentucky Oaks Fashion Contest which, funnily enough, takes place on the Pink Carpet.  With a knock-out Longines time piece gifted to the competition’s winner,  we think it’s about time you stop reading this & start planning your PINK Kentucky Oaks outfit!

Need help sorting your Kentucky Oaks outfit? 

  • Pink hats – We’ve just launched some gorgeous / modern / fun / affordable & PINK Kentucky Oaks hats & headpiece in our online store
  • Pink dresses – Check out these pink styles from online retailer ASOS
  • Would-be fashion competitors – Learn more about the Longines Kentucky Oaks Fashion contest & remember, you get points for wearing pink!
  • Finally, don’t forget that big isn’t always best – Many of the Longines Kentucky Oaks Fashion Contest winners don’t actually wear the traditional southern belle-type ‘big hats’, instead opting to wear something more akin to our usual headwear style which is generally a smaller headpiece or ‘fascinator’ (though we have just launched the more traditional, big Kentucky Derby style hats in our shop too!)


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s