Watching our step with sustainability

As Kiwi girls who come from a country that prides itself on its “green”image, we’re taking steps to help minimise the footprint our business leaves on the planet.

They’re only small steps and we have a way to go, but at the moment we’re:

Part of New Zealand Post’s range, while our shipping boxes may not be so pretty, they stand up to the rigors of international shipping and are doing their bit for the environment too

  • To begin with, these boxes are made of partial recycled content (anywhere from 40-70% of it), using Forestry Stewardship Council (FSC) certified materials:Shipping box
    • ‘FSC’ stands for Forest Stewardship Council, an organisation that works to promote the practice of sustainable forestry worldwide. The Forest Stewardship Council ensures customers have the option to choose forest products like paper and wood that have been sourced in an environmentally-friendly, socially responsible and economically viable manner
  • The boxes also use just one ink which also happens to be water-based and is environmentally-friendly
  • The recycled & virgin cardboard materials of the boxes are 100% recyclable
    • Do your bit by either keeping yours as a hat box OR take it to a recycling point (if you’re in New Zealand, you can also recycle it through your local kerbside collection)

Our super cute, custom-printed SHOW PONY crown tissue paper is:

  • Printed with soy-based ink
    • Tissue.PNGSoy ink is a kind of ink made from soybeans. As opposed to traditional petroleum-based ink, soy-based ink is more environmentally friendly, might provide more accurate colors, and makes it easier to recycle the paper
  • Acid-free
    • This means it is infused in water that yields a neutral or basic pH (7 or slightly greater)
  • Lignin- and sulfur-free
  • FSC Certified

All in all, we’re doing our best to work towards providing you with a packaging solution that gets your headpiece to your wardrobe safely; whilst also being conscious of how best we can reduce effects on the environment.

We’re still not 100% there – we admit, we use bubble wrap to fill our boxes (eek!) but bear with us – we’ll get there one day!

We like to live by the idea that while fashion is at the heart of what we do, we don’t think it should cost the Earth.

So while you’ll find your fashionable headpiece within the centre of your shipping box; you may need to delve into some earth-friendly, but not so trendy, packaging to get to it.




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